The Basics

• Film in portrait mode (vertical) for optimal social media viewing
• Keep your video between 30-60 seconds
• Make sure you have good lighting – natural daylight or well-lit studio space works best
• Find a quiet location with minimal background noise
• Wear clothing that lets you move freely and represents your dance style
• Clean your camera lens before filming

Tell Your Story

• Start with a powerful opening: “I dance because…”
• Share a specific moment that made you fall in love with dance
• Include both speaking and dancing segments
• Be authentic – your genuine emotion is what connects with viewers
• End with an invitation to join you at your studio
• Consider structuring your story around:
• A challenge you overcame through dance
• How dance helped you express yourself
• The community you found through dance
• A special performance moment
• Your dreams and aspirations in dance

Filming Your Dance Segments

• Choose a signature move that represents your style
• Film multiple takes of each dance sequence
• Keep the camera stable (use a tripod or steady surface)
• Ensure your full body is in frame when dancing
• Consider using a mix of close-up and full-body shots
• Show your facial expressions – let your joy shine through

Technical Tips

• Use your phone’s main camera (not the selfie camera) for better quality
• Record in a space with minimal distractions in the background
• Test your audio before recording your full video
• If possible, have someone film your dance sequences
• Edit transitions to flow smoothly between speaking and dancing
• Add music during editing (ensure it’s royalty-free or you have rights)

Make It Stand Out

• Include your studio’s branding or signage in the background
• Show interaction with other dancers or teachers
• Incorporate before/after elements of your dance journey
• Use creative transitions between segments
• Consider showing multiple dance styles if you practice them
• Include footage from actual classes or rehearsals

Before Posting

• Watch your video with sound off to ensure it works without audio
• Double-check all required elements are included:
• #LDCOD hashtag
• #DanceCanadadanse hashtag
• Your studio’s tag
• Check for clear audio
• Make sure you have both speaking and dancing segments
• Show your video to friends or family for feedback
• Make sure your social media profile is public so we can see your entry
• Write a compelling caption that expands on your story

Remember

• Authenticity matters more than perfect production
• Your passion for dance should shine through
• Focus on the emotional connection to dance
• Keep it engaging and concise
• Show your personality
• Make sure your message about why you dance is clear and heartfelt